How to get your hotel recommended by AI and ChatGPT
Updated By Akkrev
How do I get my hotel recommended by AI? Practical steps for hotel owners: check ChatGPT answers, improve room and policy information, then track changes.
To help your hotel get recommended by AI, make its useful facts easy to find, keep the profiles you manage accurate and check the answers to relevant guest questions. Start with your rooms, location, parking, breakfast, accessibility and booking options. Then improve a specific gap and repeat the same checks.
This guide is for hotel owners, general managers and marketing teams. If you are asking “How do I get my hotel to show up in ChatGPT?”, the first job is to understand what a guest sees today.
How does AI recommend hotels?
The answer depends on the traveller’s request and the assistant’s settings. A search-enabled assistant can retrieve hotel websites, listings, reviews and guides, then use that information in its response. Other answers may use model memory. There is no public checklist that guarantees selection. Read how ChatGPT chooses hotels for the process and its limits.
1. Pick guest questions that fit your hotel
Use specific, unbranded questions. Describe what a traveller needs without inserting your hotel’s name. These examples are starting points, not measured search volumes.
| Guest question | Information to check on your website |
|---|---|
| “Quiet hotel in Bath with parking?” | Location, parking arrangements, charges and any relevant room details |
| “Dog-friendly B&B near the Cotswold Way?” | Pet policy, restrictions and your actual location relative to the route |
| “Independent hotel in Charleston for a family of four?” | Room occupancy, bed arrangements and family facilities you actually offer |
2. Save the answer and inspect the sources
Record the date, question, AI product, search setting, hotels named and cited URLs. Check whether your property appears, whether its details are correct and whether the link goes to your website or a booking platform. A different answer next week can reflect changing sources or model behaviour, even without a website edit.
3. Improve one useful page
Put the relevant facts on an accessible room, facilities or policy page. “Parking available” leaves questions unanswered. If it is accurate, explain whether spaces are on site, whether booking is required and what guests pay. Confirm these details before publishing.
Keep a clear direct booking link beside useful room information. That helps a guest continue, but does not control which website an assistant cites.
4. Check the profiles you manage
Compare your name, address and practical information across your website, Google Business Profile and your booking-platform listings. Correct stale facts where you have access. Inspect actual citations before deciding which third-party source needs attention. Genuine reviews and relevant editorial coverage can help guests assess the hotel; neither guarantees an AI recommendation.
5. Check the update, then repeat the questions
First confirm that the public page contains the reviewed information. Then rerun the same guest questions using comparable settings. Keep website changes, sampled recommendations, referral visits and bookings as separate observations.
Akkrev’s hotel plans help you track weekly AI samples and review website priorities. Track supports updates in your own editor and public checks. Grow and Scale can also prepare supported WordPress updates for your approval, plus article drafts and publishing. Use the hotel checklist to choose your first edit and read the measurement method before interpreting a score.
Work through the AI you already use
You can also connect ChatGPT or Claude to Akkrev for your hotel to inspect your evidence and prepare supported improvements from your chat. It uses the same account and allowances, with publishing approval in Akkrev. Open the setup guide or give your agent the Markdown instructions.
Questions
Why doesn't my hotel show up in ChatGPT?
The hotel may not match that particular request, the answer may use incomplete or outdated information, or other properties may appear instead. Inspect the question, search setting and cited pages before deciding what to change. One missing recommendation is not proof that your website is broken.
Will adding AI keywords to my website get my hotel recommended?
Repeating phrases such as 'AI recommend hotel' does not make your property a better answer for a guest. Publish the specific room, location and policy information that helps someone choose, and test relevant questions over time.