# How do tourist boards and DMOs get a destination recommended by AI?

> How tourist boards and DMOs shape the way ChatGPT and Google AI describe and recommend a whole destination, and how to check what AI says.

_UK and US · Updated 2026-11-02 · Akkrev, https://akkrev.com/for/destination-marketing-organisations/_

Destinations get recommended by AI when trusted sources describe them clearly for the trips people plan, such as a weekend break, a rainy day or an autumn foliage trip. DMOs shape a lot of that content, which makes them one of AI's most important sources about a place.

Destinations compete for AI's shortlist the way businesses do. DMOs shape how AI describes a whole place.

## What people ask AI

- "Best weekend break in the UK in November?"
- "Where to go in the US for fall foliage?"
- "Is Glasgow worth visiting?"
- "Things to do in Asheville in winter?"

## Where AI gets its answers

- **Official sites.** National and regional tourist boards.
- **Travel press.** Guides, magazines and newspapers.
- **Reddit and forums.** Traveller opinions.
- **Business listings.** The places that make up the destination.

## What decides who gets named

- **Clear, current official content** on seasons, events and transport.
- **Pages for trip types** travellers ask about.
- **Helping local businesses** get their own facts right.
- **Monitoring** how AI describes the destination.

## How to check

Ask ChatGPT, Gemini and Grok the questions above for your area and note who they name and which sites they cite. Our [plans](https://akkrev.com/pricing/) track it for you every week, from £49 a month.

## Questions

### Can a DMO influence AI answers?

Yes, by being the clearest, most current source about the destination, and by improving the facts AI finds about local businesses.

### Should DMOs track AI answers?

Yes, the same way businesses do: fixed questions, weekly.

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