# Akkrev vs free AI visibility checkers for hotels

> Free tools now scan what ChatGPT and Gemini say about a hotel. Here's what they show, what they can't, and when a paid AI booking audit is worth it.

_UK and US · Updated 2026-11-04 · Akkrev, https://akkrev.com/compare/akkrev-vs-free-ai-visibility-checkers/_

A free checker is a useful starting point for seeing how AI describes your hotel. Honeyb advertises a one-engine check, LuxDirect advertises a free six-platform hotel audit, and HotelVisible advertises a free hotel report. HotelVisible lists ChatGPT, Gemini, Claude and Perplexity as its core engines, with Copilot and Grok on extended plans. Use a booking audit when the question is where an agent gets stuck on your direct website.

## What free visibility checkers do well

- Run sample questions on the platforms each checker covers.
- Show whether your hotel is mentioned, how often, and next to which competitors.
- Flag wrong facts and whether AI is citing your site or an OTA.
- Depending on the tool, give you a score or a list of changes to consider.

If you've never looked at what AI says about your hotel, run one. It's free.

## What they can't tell you

A visibility checker reads AI answers. It doesn't try to book. It can't tell you whether:

- An agent can get past your site's bot protection.
- Your [booking widget](https://akkrev.com/glossary/booking-widget/) works for an agent.
- The total price an agent reports matches your real total.
- The agent finished on your site or went to Booking.com.

Those are the moments a direct booking is won or lost.

## What Akkrev adds

Our [free agent check](https://akkrev.com/ai-agent-booking/#free-agent-check) looks for friction in your direct booking path. The paid audit tests the agreed booking steps, documents what happened and gives you a prioritised fix list. Setup and monthly retesting are separate options.

## Which to use

Use a free visibility checker to see if AI knows you. Use an agent check if you want to see where your direct path is hard to use.

## Where AI visibility fits

Akkrev's monthly plans sample guest questions every week, preserve the evidence and suggest next steps. Grow and Scale also prepare website article drafts, which a one-off check can't do.

## Sources

- [Honeyb: Free AI visibility checker](https://www.honeyb.ai/tools/ai-visibility-checker)
- [LuxDirect: Free audit and ongoing visibility service](https://luxdirect.ai/pricing)
- [HotelVisible: hotel visibility and free report](https://www.hotelvisible.com/)

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Akkrev helps hotels, restaurants and cafés measure AI search visibility and prepare useful website improvements. Get started: https://akkrev.com/start/ · Connect your AI: https://akkrev.com/use-with-ai.md