# Akkrev vs 80 DAYS: AI booking specialist or full hospitality agency?

> Compare 80 DAYS’s hospitality marketing and AI distribution with Akkrev’s weekly visibility software and separate hotel booking audit.

_UK · Updated 2026-11-04 · Akkrev, https://akkrev.com/compare/akkrev-vs-80-days/_

80 DAYS and Akkrev both talk about AI agents and independent hotels, and they're very different kinds of business.

## What 80 DAYS does

80 DAYS is a creative and digital marketing agency specialising in hospitality, founded in 2002 and based in Edinburgh. It works mainly with luxury travel brands, independent luxury hotels and hotel collections on brand strategy, content, digital marketing and campaigns.

80 DAYS announced a partnership with DirectBooker and DerbySoft to bring live rates and direct booking links into AI platforms. Ask which integrations are available for your hotel.

## What Akkrev does

Akkrev offers [weekly AI visibility software](https://akkrev.com/ai-seo-for-hotels/) and a separate [booking audit](https://akkrev.com/ai-agent-booking/). The audit tests agreed steps and identifies blockers. Setup and monthly retesting have their own scope.

## Side by side

| | 80 DAYS | Akkrev |
|---|---|---|
| Type | Full-service hospitality marketing agency | AI visibility software and a separate hotel booking service |
| AI work | AI distribution via DirectBooker partnership, marketing | Weekly sampled visibility and supported website improvements, plus separate direct booking tests |
| Hotels | Mainly luxury independents and collections | Independent hotels, B&Bs, inns and rentals, UK and US |
| Other services | Brand, content, digital, campaigns | None |

## When each fits

- If you want one agency for brand, digital marketing and AI distribution, a full-service agency fits.
- If you want a specific answer to "can an agent book us, and if not, why not", a booking audit gives you a scoped test of your direct flow.
- An AI distribution feed and an agent-bookable website work together: one gets your price in front of the agent, the other lets it finish the booking.

## Where AI visibility fits

If you want weekly sampled recommendations and sources for a venue, see the [visibility plans](https://akkrev.com/pricing/).

## Questions

### What is the 80 DAYS and DirectBooker partnership?

80 DAYS announced a partnership with DirectBooker, using an ARI feed from DerbySoft, to bring independent hotels' live rates and direct booking links into AI platforms, starting with a limited beta.

### Is Akkrev a marketing agency?

No. Akkrev's main service is self-serve AI search tracking and website article drafts. Its separate agent-booking service tests and improves a hotel's booking flow.

## Sources

- [80 DAYS: DirectBooker and DerbySoft partnership announcement](https://www.eighty-days.com/blog/80-days-announces-strategic-partnership-with-directbooker-and-derbysoft/)
- [Hotel Tech Report: 80 DAYS](https://hoteltechreport.com/fr/marketing/hotel-digital-marketing/80-days)
- [Independent Hotel Show 2026: The next visitor to your site might not be a human](https://www.independenthotelshow.co.uk/2026-seminar-programme/80-days-the-next-visitor-to-your-site-might-not-be-a-human-sponsored-by-focus-on-hospitality)

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Akkrev helps hotels, restaurants and cafés measure AI search visibility and prepare useful website improvements. Get started: https://akkrev.com/start/ · Connect your AI: https://akkrev.com/use-with-ai.md